JURNAL: PERANCANGAN SISTEM INFORMASI PEMASARAN BERBASIS WEB DI CV. MITRA ADI

Abstract

Marketing using the Internet continues to evolve rapidly. Many developed and developing companies use this technology to market their products. Marketing advantage using the Internet is able to reduce marketing costs and can extend the reach of marketing, thus making internet as a marketing target at many companies. CV. Mitra Adi as a growing company that uses the Internet as a target marketing products using CMS (Content Management System) WordPress. The ability CMS WordPress is only displaying products and news articles, so the internet marketing function is not optimal to use. It needs a system that emphasizes marketing functions, such as online-based sales, customer relations, and inter-customer forum. The author then design a web-based marketing information system in accordance with the new marketing functions proposed by CV. Mitra Adi. The new marketing functions proposed by CV. Mitra Adi are: the system can provide information quickly and accurately; the system can be used as a powerful promotion media campaign and be able to reach out globally; the system can be used to displaying article; the system can be used to directly interact with users through chatting media; the system can be used as media consultation between the fellow users, and users with admin; the system can be used as a web-based sales, and the system can be used to display hyperlink. The new web-based marketing information system has been built have the principal functions are divided into three parts, the media and information campaign that consists of the publication of articles, product promotion, and web links; interaction media with for the admin and member that consists of the media of consulting and web chatting; and web-based sales. Principal functions of a web-based marketing information system have meet the internet marketing needs of CV. Mitra Adi.

Keyword: marketing using the internet, web-based marketing, internet marketing, webbased sales, web-based marketing information system, online-based sales, CV. Mitra Adi

Pendahuluan

Pemasaran dalam Internet terus berkembang dengan cepat. Banyak perusahaan maju maupun yang berkembang memanfaatkan teknologi ini untuk memasarkan produknya. Selain dapat menekan biaya pemasaran, jangkauannya yang luas membuat internet menjadi lahan pemasaran di banyak perusahaan.

Peneliti: Haris Ainur Rozak

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