JURNAL: PERANCANGAN DAN PEMBUATAN VIDEO KLIP KARTUN 2D PADA D’VENT BAND DENGAN JUDUL LAGU STORY IN MY HEART

Abstract

Already known that promotion plays an important role in marketing a product, whether the product or service product. Thr introduction of a product can be done in many ways one of them is with a visual Advertising video. So D’vent Band that have a product of a music album. D’vent Band will use video media clips in this video clip 2D cartoon to introduce themselves and encourage sales of music albums from these band. Hooked up with this, there are some interesting questions: Is multimedia can enhance the im age D’vent Band? Does this cartoon video clips can make the campaign more effective? Is the video clip this cartoon can make more efficient promotion? In the video clip is a good 2D cartoon that can deliver the message in the cartoon video clip, because th e main function of the video is as a media introduction of a band. So that the video clip this cartoon should be properly and effectively in order to convey the intent and purpose of this band so recognizable in the community about the existence and works of this band. In this paper, the authors try to design and create 2D Cartoon Video Clips On D’vent Band With Song Title Story In My Heart as a media campaign in the sale of music albums D’vent Band. Making a video clip this cartoon is made as attractive as possible in order to introduce and encourage sales of music albums from these bands.

Keywords: Video Clip Cartoon 2D, Visual Advertising

Pendahuluan

Perkembangan teknologi informasi saat ini sangatlah pesat, khususnya teknologi berbasis multimedia yang mempunyai peranan penting dalam proses penyaluran informasi. Sejalan dengan berkembangnya teknologi komputer diharapkan bisa mempermudah dalam menyajikan suatu promosi informasi yang baik dan efektif sehingga promosi informasi yang ditampilkan dapat mengena pada tujuan dibuatnya promosi informasi ini. Dengan perkembangan teknologi ini penyampaian informasi tidak hanya lagi dalam bentuk teks seperti buku, koran, majalah, brosur dan lain-lain, tetapi juga dapat menampilkan dalam bentuk cuplikan video klip, audio, animasi, dan grafik (gambar atau foto) sehingga penyampaian informasi ini bisa lebih menarik dan dapat mudah diterima oleh masyarakat.

Peneliti: Ferry Aprila Kurniawan

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