Abstract
Current progress of the Internet world has been growing rapidly, especially in the areas of the website. From time to time, the number of websites in cyberspace has reached billions or more. Website has become one of the campaign media, an online store, social network. One of the many indications of the success of a website is traffic. Traffic could be received from various sources, one of which is a search engine. To get the desired visitors from search engines needed a good SERP minimal in the first pages on search engines. To improve the SERP SEO techniques are required. Of the many SEO techniques which are, in this study using the technique of image optimization. Optimization of images aims to improve SERP quality so we get visitors from search engines.With the high SERP, have helped in the process of promoting a website. With this research, can be effective use of images in a post. This study begins with an analysis prior to the optimization of website optimization especially on the image, and then analyzed by using a tester, for example google, seo tool image, Google Page Rank Checker SERP. So also with the website that has been optimized, tested with the same testers. From the research results showed that the use of the image can also improve the SERP. Especially the use of alt tags is very dominant and efficient in google indexing process.
Keyword : Google, SEO, Image, SERP
Pendahuluan
Kemajuan dunia internet saat ini telah berkembang pesat, terutama dalam bidang website. Dari waktu ke waktu, jumlah website di dunia maya telah mencapai milyaran atapun lebih. Salah satu dari sekian banyak indikasi kesuksesan dari sebuah website adalah trafik. Trafik ini bisa didapat dari banyak sumber salah satunya adalah search engine. Lebih dari 80% pemakai internet mengandalkan search engine sebagai alat pencari informasi (berdasarkan research dari Georgia Tech's GVU Center). Agar website yang dibuat mudah ditemukan melalui search engine seperti Google perlu diterapkan metode SEO (Search Engine Optimization).
Peneliti: Joko Trias Santoso
Untuk lebih lengkapnya silahkan download di link berikut:
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